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Nowadays it seems like everyone and their dog is providing some sort of online coaching, training, or nutritional guidance – for the right price of course. And while many of them tote great stories of success (or post  motivational quotes on their instagram pages), it can be overwhelming for the average Joe to pick a coach that is best suited for THEM and their goals. And in such a saturated health and fitness industry, GOOD COACHES can be hard to differentiate from the BAD ones. I hear horror stories from both clients and strangers; It more often-than-not involves someone paying money to an online, socialRead More →

If I had a nickel for every time a client told me that “sugar makes you fat” I’d probably be on my way to affording my very own candy shop. Anyone who hasn’t done their research on the components of sugar and human physiology would agree: If you want to lose weight, cut the sweet stuff out of your diet first and poof! The pounds will melt off.  But is it really that simple? In my years as a researcher and science student, I’ve come to learn that nothing is as black and powdery-white as it seems. I’ve said before that the health industry hasRead More →

PROTEIN. It’s the answer to all things bodybuilding, and maybe life in general for those living the “Bro way”. The golden chalice of youth and gains is filled with chocolate-flavoured whey and chicken breast. But how do us mere mortals know how much protein we need to take in every day? And why is protein such an important aspect of getting that optimum, muscular physique?  . Is protein the golden macronutrient for muscle growth?   Eating protein does one essential thing for our bodies: it increases Muscle Protein synthesis (or MPS). MPS refers to the rate of protein synthesis of actual muscle fibres. This isRead More →

  Now that you’ve discovered the basics of macronutrients and how they relate to your caloric intake, let’s talk about some different aspects to look at regarding our food nutrition labels.  The food industry is sneaky. While it has to disclose most information about its food products, it doesn’t have to educate you on how to decipher its labeling. Remember, the more educated you are about your foods the less the food industry can persuade you with savvy marketing ploys. So being conscious of what you’re digging into will allow you to make more informed decisions of what (and how much) you’re consuming. Here’s aRead More →